Thursday, January 14, 2010

Donating by Text: Digital Fundraising

One of the newest, fastest, and best use of technology to date is text-based fund raising. The Red Cross got involved 3 hours after the Haiti earthquake and as of this morning had raised $3 millionfrom text-message donations. It takes two minutes to text the word HAITI to 90999 and you will make an immediate $10 contribution to the Red Cross effort in Haiti. Visit their Twitter page here

Haitian born singer Wyclef Jean started his campaign 2 hours after the quake to his 1.4 million followers to contribute through the Yele Haiti organization (partnered with the Salvation Army here in Canada). If you can only make a $5 donation, text the word YELE to 501501 and they will send that amount right away for immediate relief efforts of nutrition bars, candles, flash lights and blankets.

For more details (or to confirm this information) visit this Time Warner/CNN news article